Saint Augustine location NOW OPEN!

Collection: Southern Tide

Under southern skies,
we discover the world one sunrise at a time.
Here, our door is always open,
and conversation flows like the tide.
We drive fast and live slow,
know upscale doesn’t have to mean uptight,
nod to yesterday and high-five today.We're sharing the
spirit of coastal living,
honoring traditions while
charting our own course.

Want a different size or have a question about an order? Send us an email at bluecmo@aol.com

101 products
  • Cruiser Heather Red 1/4 Zip
    Man wearing a classic quarter-zip pullover sweater layered over a plaid button-down shirt
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • Charleston Everyday Jeans
    Back view of men's slim fit medium wash denim jeans with five-pocket styling
    Regular price
    $135.00
    Sale price
    $135.00
    Unit price
    per 
  • ST Schooner 1/4 Zip Slate Grey
    Southern Tide men's long sleeve quarter-zip pullover with mock neck collar, flat lay view
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • Windowpane Blazer Nautical Blue
    Man wearing a navy blue windowpane blazer with light trousers, side view on model
    Regular price
    $386.00
    Sale price
    $386.00
    Unit price
    per 
  • Quilted Reversible 1/4 Snap Steel Grey
    Men's sage green quilted reversible quarter-snap pullover sweater with mock collar
    Regular price
    $158.00
    Sale price
    $158.00
    Unit price
    per 
  • Quilted Reversible 1/4 Zip Pullover Ocean
    Man relaxing outdoors at picnic table wearing quilted quarter-snap pullover layered over plaid shirt
    Regular price
    $158.00
    Sale price
    $158.00
    Unit price
    per 
  • Izora Stripe Jacket Star White
    Woman wearing a short-sleeve striped tweed jacket with navy buttons over a knit top and jeans
    Regular price
    $228.00
    Sale price
    $228.00
    Unit price
    per 
  • Leanna Printed Mini Riviera Rose
    Model wearing a belted long-sleeve mini shirtdress with pink floral print in an outdoor setting
    Regular price
    $198.00
    Sale price
    $198.00
    Unit price
    per 
  • ST Sunny Cove Sportshirt Cedar
    Man wearing long sleeve plaid button-down sport shirt with green chinos and woven belt
    Regular price
    $138.00
    Sale price
    $138.00
    Unit price
    per 
  • Ana Dolman Maxi Blue/White
    Women's blue and white ikat print maxi dress with dolman sleeves and elastic waist
    Regular price
    $228.00
    Sale price
    $228.00
    Unit price
    per 
  • Charleston Striped Sport Shirt
    Southern Tide men's blue white pinstripe button-down sport shirt with chest pocket
    Regular price
    $168.00
    Sale price
    $168.00
    Unit price
    per 
  • Tradewind Tattersal Sport Shirt Persian Green
    Men's white tattersall plaid button-down sport shirt with green grid pattern, long sleeves
    Regular price
    $158.00
    Sale price
    $158.00
    Unit price
    per 
  • Bay Breeze Sport Shirt
    Southern Tide Bay Breeze blue plaid button-down sport shirt folded flat
    Regular price
    $168.00
    Sale price
    $168.00
    Unit price
    per 
  • ST Short 8in FSU
    Southern Tide FSU navy blue performance shorts back view with gold FSU embroidery
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Mississippi State
    Black 8-inch performance shorts back view with Mississippi State and Skipjack embroidery
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Kentucky
    Southern Tide black 8-inch Kentucky Wildcats performance shorts, back view with UK logo
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Alabama
    Southern Tide navy blue Alabama performance shorts back view with red logo
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Auburn
    Southern Tide navy blue Auburn Tigers performance shorts back view with logo
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Georgia
    Southern Tide navy blue Georgia Bulldogs 8-inch performance shorts, back view
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • ST Short 8in Ole Miss
    Southern Tide Ole Miss navy blue 8-inch performance shorts back view with embroidered logo
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • FSU Seminoles T-Shirt
    Southern Tide white FSU Seminoles embroidered pocket t-shirt short sleeve
    Regular price
    $58.00
    Sale price
    $58.00
    Unit price
    per 
  • Florida Gator T-Shirt
    Southern Tide white cotton pocket t-shirt with University of Florida Gators embroidered logo
    Regular price
    $58.00
    Sale price
    $58.00
    Unit price
    per 
  • Power T Tenn T-Shirt
    Southern Tide white cotton pocket tee with orange Tennessee Power T embroidery
    Regular price
    $58.00
    Sale price
    $58.00
    Unit price
    per 
  • Ole Miss Rebels T-Shirt
    Southern Tide white Ole Miss Rebels embroidered pocket t-shirt short sleeve
    Regular price
    $58.00
    Sale price
    $58.00
    Unit price
    per 
  • Driver Spacedye Polo TN
    Southern Tide orange spacedye polo shirt with University of Tennessee T logo
    Regular price
    $99.50
    Sale price
    $99.50
    Unit price
    per 
  • ST Short 8in Tennessee
    Navy blue men's performance shorts back view with orange Tennessee Vols T logo embroidery
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • Driver Dunes Plaid Polo TN
    Southern Tide orange plaid polo shirt with University of Tennessee Power T logo
    Regular price
    $118.00
    Sale price
    $118.00
    Unit price
    per 
  • Scuttle Hoodie Power T
    Black quarter-zip hooded pullover with orange Tennessee Volunteers T logo on chest
    Regular price
    $148.00
    Sale price
    $148.00
    Unit price
    per 
  • ST Caroline 5in Short Blue
    Women's blue chino shorts with button closure and front pockets, 5-inch inseam
    Regular price
    $78.00
    Sale price
    $78.00
    Unit price
    per 
  • ST Caroline 5in Short Khaki
    Women's khaki chino shorts with button closure and cuffed 5-inch inseam
    Regular price
    $78.00
    Sale price
    $78.00
    Unit price
    per 
  • Laura Boxy Polo Shirt
    Southern Tide red boxy polo shirt with striped collar and cuffs on woman
    Regular price
    $88.00
    Sale price
    $88.00
    Unit price
    per 
  • Susannah Pleated Skort
    White pleated skort with red and blue contrast stripe hem and elastic waistband
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per