News

  • Glow & Know with Obagi Skincare

    Unlock Radiant Skin: Join Us at the Exclusive Obagi Skincare Event! Are you ready to transform your skincare routine and achieve that glo...
  • CEO Style Secrets with Elyce Arons of Frances Valentine

    We’re thrilled to announce an exciting event at Alice Blue that you won’t want to miss! On Thursday, October 3rd, from 12 PM to 6 PM, the Co-f...
  • Elevating His Style with Men's Lines at Alice Blue Boutique

    At Alice Blue Boutique, we believe in fashion for all. In addition to our exquisite women's clothing and luxury brands, we've curated a selection o...
  • Your Fashion Oasis: Alice Blue Boutique's Guide to Women's Clothing

    Searching for the perfect women's clothing that balances comfort and style? Look no further than Alice Blue Boutique in Chattanooga's beautiful Nor...
  • Discover Local Luxury: The Ultimate Shopping Experience at Alice Blue Boutique

    Nestled in Chattanooga, Alice Blue Boutique offers a unique shopping experience that marries local charm with global luxury. We're proud to provide...
  • Elevate Your Style with Designer Brands at Our Chattanooga Boutique

    Are you on the hunt for the latest fashion trends and designer brands right here in Chattanooga? Look no further than The Blue Collection! Our chic...
  • Game Day Glam: Find Your Perfect Look at The Blue Collection

    Get Your Next look to take on gameday in style at The Blue Collection. Our Brands, Alice Blue, Electric Blue, and Hanover Blue have all the best looks for gameday. Come see us in person on Chattanooga's beautiful North Shore, or shop our selection online.
  • Discovering Luxury in Our Men's Lines

    While The Blue Collection is primarily known for its exquisite women's fashion at Alice and Electric blue, we are equally passionate about offering...
  • The Perfect Fit: A Guide to Finding Your Style

    In the world of fashion, one size does not fit all. Just as our personalities and preferences differ, so do our styles. Finding your unique fashion...
  • Chattanooga Fall Fashion Trends: Embracing Elegance with Hilton Hollis

    As the leaves change and the mountain air turns crisp, it's time to usher in a new season of fashion. At The Blue Collection, Chattanooga's home fo...
  • The Evolution of Designer Fashion and Your One-Stop in Chattanooga for it All

    In the ever-evolving world of fashion, luxury designer brands have remained timeless icons of style and elegance. At The Blue Collection, Chattanoo...
  • Our Rush Guide 2022

    Calling all Freshman girls! Summer is flying by and we are getting closer and closer to Fall! We've put together several outfits for each round of ...