News

  • Glow & Know with Obagi Skincare

    by Anita Headrick
    Unlock Radiant Skin: Join Us at the Exclusive Obagi Skincare Event! Are you ready to transform your skincare routine and achieve that glo...

  • CEO Style Secrets with Elyce Arons of Frances Valentine

    by Anita Headrick
    We’re thrilled to announce an exciting event at Alice Blue that you won’t want to miss! On Thursday, October 3rd, from 12 PM to 6 PM, the Co-f...

  • Elevating His Style with Men's Lines at Alice Blue Boutique

    by Anita Headrick
    At Alice Blue Boutique, we believe in fashion for all. In addition to our exquisite women's clothing and luxury brands, we've curated a selection o...

  • Your Fashion Oasis: Alice Blue Boutique's Guide to Women's Clothing

    by Anita Headrick
    Searching for the perfect women's clothing that balances comfort and style? Look no further than Alice Blue Boutique in Chattanooga's beautiful Nor...
    Posted in Designer Fashion, Luxury Clothes

  • Discover Local Luxury: The Ultimate Shopping Experience at Alice Blue Boutique

    by Anita Headrick
    Nestled in Chattanooga, Alice Blue Boutique offers a unique shopping experience that marries local charm with global luxury. We're proud to provide...
    Posted in Designer Fashion, Fall Looks, Luxury Clothes

  • Elevate Your Style with Designer Brands at Our Chattanooga Boutique

    by Anita Headrick
    Are you on the hunt for the latest fashion trends and designer brands right here in Chattanooga? Look no further than The Blue Collection! Our chic...
    Posted in Designer Fashion, Luxury Clothes

  • Game Day Glam: Find Your Perfect Look at The Blue Collection

    by Anita Headrick
    Get Your Next look to take on gameday in style at The Blue Collection. Our Brands, Alice Blue, Electric Blue, and Hanover Blue have all the best looks for gameday. Come see us in person on Chattanooga's beautiful North Shore, or shop our selection online.
    Posted in Fall Looks, Gameday

  • Discovering Luxury in Our Men's Lines

    by Anita Headrick
    While The Blue Collection is primarily known for its exquisite women's fashion at Alice and Electric blue, we are equally passionate about offering...

  • The Perfect Fit: A Guide to Finding Your Style

    by Anita Headrick
    In the world of fashion, one size does not fit all. Just as our personalities and preferences differ, so do our styles. Finding your unique fashion...
    Posted in Designer Fashion, Luxury Clothes

  • Chattanooga Fall Fashion Trends: Embracing Elegance with Hilton Hollis

    by Anita Headrick
    As the leaves change and the mountain air turns crisp, it's time to usher in a new season of fashion. At The Blue Collection, Chattanooga's home fo...

  • The Evolution of Designer Fashion and Your One-Stop in Chattanooga for it All

    by Anita Headrick
    In the ever-evolving world of fashion, luxury designer brands have remained timeless icons of style and elegance. At The Blue Collection, Chattanoo...
    Posted in Designer Fashion, Fall Looks, Luxury Clothes

  • Our Rush Guide 2022

    by Lilee Rose
    Calling all Freshman girls! Summer is flying by and we are getting closer and closer to Fall! We've put together several outfits for each round of ...