THE BLUE COLLECTION

  • Shop Our Collections

  • Shop Alice Blue

  • Shop Hanover Blue

  • Shop Electric Blue

  • Shop Men's

  • Shop The Blue Collection

Shop Our Collections

Shop Our Collections

Shop Alice Blue

Shop Alice Blue

Shop Hanover Blue

Shop Hanover Blue

Shop Electric Blue

Shop Electric Blue

Shop Men's

Shop Men's

Shop The Blue Collection

Shop All

A Note from the Owner:

Growing up in the South, I was fascinated by my mother. She had a certain sophistication that was underscored by fashion. Every part of every outfit was carefully coordinated for the occasion. As I grew, my mother inspired me. Be better. Stand straighter. Be a southern lady- -gracious, yet strong-willed and able to meet any challenge.

Today, I adore her for the lessons taught over a lifetime. I am carrying these attributes in the collections you’ll find at Alice Blue. There’s a new shade of blue at my store: it exudes confidence, sophistication and southern style in every size and color.

Thanks to my daddy, I observed first-hand the joys and struggles of being a proprietor. Roy’s One Stop became part and parcel of my childhood and I remember Daddy’s pride in having exactly what customers wanted.

And now, it’s my turn to put those lessons and experiences to work for you.

I hope you’ll explore the collections & brands I’ve selected just for you. It’s an honor for me to welcome you to our new shades of blue: The Shop Blue Collection.

Location

Our Stores

1100 Hixson Pike

Chattanooga, TN

AB & HB: (423 - 531 - 2120)

EB: (423 - 805 - 3022)

Mon - Fri, 10 am - 6 pm
Saturday, 11 am - 5 pm
Sunday, Closed

info@TheBlueCollection.com

sales@TheBlueCollection.com

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