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Spring Has Sprung

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A Note from the Owner:

Growing up in the South, I was fascinated by my mother. She had a certain sophistication that was underscored by fashion. Every part of every outfit was carefully coordinated for the occasion. As I grew, my mother inspired me. Be better. Stand straighter. Be a southern lady- -gracious, yet strong-willed and able to meet any challenge.

Today, I adore her for the lessons taught over a lifetime. I am carrying these attributes in the collections you’ll find at Alice Blue. There’s a new shade of blue at my store: it exudes confidence, sophistication and southern style in every size and color.

Thanks to my daddy, I observed first-hand the joys and struggles of being a proprietor. Roy’s One Stop became part and parcel of my childhood and I remember Daddy’s pride in having exactly what customers wanted.

And now, it’s my turn to put those lessons and experiences to work for you.

I hope you’ll explore the collections & brands I’ve selected just for you. It’s an honor for me to welcome you to our new shades of blue: The Shop Blue Collection.


Our Stores

1100 Hixson Pike

Chattanooga, TN

AB & HB: (423 - 531 - 2120)

EB: (423 - 805 - 3022)

Mon - Fri, 10 am - 6 pm
Saturday, 11 am - 5 pm
Sunday, Closed

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