• Summer is HERE

  • VIRTUAL TRUNK SHOW: ANNA CATE

  • LIMITED TIME ONLY! TAKE 20% OFF WITH CODE: ANNACATE20
  • MAJOR MARKDOWNS

  • Shop Men's Clothing & Accessories

  • Gifts for Her

  • Gifts for Him

Summer is HERE

Shop NOw

VIRTUAL TRUNK SHOW: ANNA CATE

LIMITED TIME ONLY! TAKE 20% OFF WITH CODE: ANNACATE20 SHOP NOW

MAJOR MARKDOWNS

SHOP WOMEN'S

Shop Men's Clothing & Accessories

Shop now

Gifts for Her

SHOP GIFTS

Gifts for Him

SHOP GIFTS

shop our summer 2020 picks

  • Koch Erica Skirt
    Koch Erica Skirt
    Vendor
    Koch
    Regular price
    $295.00
    Sale price
    $295.00
    Unit price
    per 
  • Ramy Brook Geo-Printed Kayden Top
    Ramy Brook Geo-Printed Kayden Top
    Vendor
    Ramy Brook
    Regular price
    $399.00
    Sale price
    $249.00
    Unit price
    per 
  • Trina Turk Corbin Shorts (Anniversary)
    Trina Turk Corbin Shorts (Anniversary)
    Vendor
    Trina Turk
    Regular price
    $198.00
    Sale price
    $198.00
    Unit price
    per 
  • Generation Love Remi V-Neck (White)
    Generation Love Remi V-Neck (White)
    Vendor
    Generation Love
    Regular price
    $77.00
    Sale price
    $77.00
    Unit price
    per 
  • Trina Turk Solar Short
    Trina Turk Solar Short
    Vendor
    Trina Turk
    Regular price
    $188.00
    Sale price
    $188.00
    Unit price
    per 
  • Faherty Queenie Dress
    Faherty Queenie Dress
    Vendor
    Faherty
    Regular price
    $198.00
    Sale price
    $198.00
    Unit price
    per 

Men's Clothing & Accessories

Shop Now

MAJOR MARKDOWNS

  • Joie Bee Top 50% Off
    Joie Bee Top 50% Off
    Regular price
    $148.00
    Sale price
    $74.00
    Unit price
    per 
  • Ramy Brook Geo-Printed Kayden Top
    Ramy Brook Geo-Printed Kayden Top
    Regular price
    $399.00
    Sale price
    $249.00
    Unit price
    per 
  • Shoshanna Kayleigh Dress 50% Off
    Shoshanna Kayleigh Dress 50% Off
    Regular price
    $410.00
    Sale price
    $205.00
    Unit price
    per 
  • Equipment Jalil Linen Dress 50% Off
    Equipment Jalil Linen Dress 50% Off
    Regular price
    $325.00
    Sale price
    $162.50
    Unit price
    per 
  • Ramy Brook Printed Lucy Top
    Ramy Brook Printed Lucy Top
    Regular price
    $295.00
    Sale price
    $195.00
    Unit price
    per 
  • AS by DF Liquid Metal Vest
    AS by DF Liquid Metal Vest
    Regular price
    $220.00
    Sale price
    $160.00
    Unit price
    per 

Location

Our Stores

1100 Hixson Pike

Chattanooga, TN

AB & HB: (423 - 531 - 2120)

EB: (423 - 805 - 3022)

SUMMER HOURS

Monday - Saturday: 11:00 - 5:00

Sunday, Closed

SHOP BY APPOINTMENT

Email to set up a private shopping appointment before or after store hours.

email: bluecmo@aol.com

Get directions

A Note from the Owner:

Growing up in the South, I was fascinated by my mother. She had a certain sophistication that was underscored by fashion. Every part of every outfit was carefully coordinated for the occasion. As I grew, my mother inspired me. Be better. Stand straighter. Be a southern lady- -gracious, yet strong-willed and able to meet any challenge.

Today, I adore her for the lessons taught over a lifetime. I am carrying these attributes in the collections you’ll find at Alice Blue. There’s a new shade of blue at my store: it exudes confidence, sophistication and southern style in every size and color.

Thanks to my daddy, I observed first-hand the joys and struggles of being a proprietor. Roy’s One Stop became part and parcel of my childhood and I remember Daddy’s pride in having exactly what customers wanted.

And now, it’s my turn to put those lessons and experiences to work for you.

I hope you’ll explore the collections & brands I’ve selected just for you. It’s an honor for me to welcome you to our new shades of blue: The Shop Blue Collection.