Alice Blue

We are a Women's Retail Boutique and a part of The Blue Collection, located in North Chattanooga on Hixson Pike.
Click the "SHOP" button in the menu above to see what's new at Alice Blue!


Growing up in the South, I was fascinated by my mother. She had a certain sophistication that was underscored by fashion. Every part of every outfit was carefully coordinated for the occasion. As I grew, my mother inspired me. Be better. Stand straighter. Be a southern lady- -gracious, yet strong-willed and able to meet any challenge.

Today, I adore her for the lessons taught over a lifetime. I am carrying these attributes in the collections you’ll find at Alice Blue. There’s a new shade of blue at my store: it exudes confidence, sophistication and southern style in every size and color.

Thanks to my daddy, I observed first-hand the joys and struggles of being a proprietor. Roy’s One Stop became part and parcel of my childhood and I remember Daddy’s pride in having exactly what customers wanted.

And now, it’s my turn to put those lessons and experiences to work for you.

I hope you’ll explore the collections I’ve selected just for you. It’s an honor for me to welcome you to a new shade of blue: Alice Blue. 


Hope to see you soon!

- Anita