Alice Blue

We are a Women's Retail Boutique and a part of The Blue Collection, located in North Chattanooga on Hixson Pike.
Click the "SHOP" button in the menu above to see what's new at Alice Blue!

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Growing up in the South, I was fascinated by my mother. She had a certain sophistication that was underscored by fashion. Every part of every outfit was carefully coordinated for the occasion. As I grew, my mother inspired me. Be better. Stand straighter. Be a southern lady- -gracious, yet strong-willed and able to meet any challenge.

Today, I adore her for the lessons taught over a lifetime. I am carrying these attributes in the collections youโ€™ll find at Alice Blue. Thereโ€™s a new shade of blue at my store: it exudes confidence, sophistication and southern style in every size and color.

Thanks to my daddy, I observed first-hand the joys and struggles of being a proprietor. Royโ€™s One Stop became part and parcel of my childhood and I remember Daddyโ€™s pride in having exactly what customers wanted.

And now, itโ€™s my turn to put those lessons and experiences to work for you.

I hope youโ€™ll explore the collections Iโ€™ve selected just for you. Itโ€™s an honor for me to welcome you to a new shade of blue: Alice Blue.ย 

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Hope to see you soon!

- Anitaย