Saint Augustine location NOW OPEN!

Collection: Southern Tide

Under southern skies,
we discover the world one sunrise at a time.
Here, our door is always open,
and conversation flows like the tide.
We drive fast and live slow,
know upscale doesn’t have to mean uptight,
nod to yesterday and high-five today.We're sharing the
spirit of coastal living,
honoring traditions while
charting our own course.

Want a different size or have a question about an order? Send us an email at bluecmo@aol.com

93 products
  • Schooner Performance 1/4 Zip
    Southern Tide white quarter-zip pullover with mock collar and black zipper pull
    Regular price
    $128.00
    Sale price
    $128.00
    Unit price
    per 
  • Scuttle Hoodie Performance 1/4 Zip
    Men's navy blue waffle-knit quarter-zip hoodie pullover with long sleeves
    Regular price
    $138.00
    Sale price
    $138.00
    Unit price
    per 
  • Greenwood Packable Quilted Vest Red
    Men's red quilted packable vest layered over navy hoodie, zip front
    Regular price
    $178.00
    Sale price
    $178.00
    Unit price
    per 
  • Somerset Plaid Shirt Heather Blue
    Southern Tide navy blue plaid double cloth sport shirt folded flat
    Regular price
    $138.00
    Sale price
    $138.00
    Unit price
    per 
  • ST Caddie Braided Belt Navy
    Navy blue braided stretch nylon belt with matte black rectangular buckle, coiled view
    Regular price
    $88.00
    Sale price
    $88.00
    Unit price
    per 
  • ST Caroline 5" Short Classic White
    Women's white chino shorts with button closure and clean tailored finish
    Regular price
    $68.00
    Sale price
    $68.00
    Unit price
    per 
  • ST Caroline 5" Short Classic Green
    Women's green chino shorts with front pockets and clean hem, 5-inch inseam
    Regular price
    $68.00
    Sale price
    $68.00
    Unit price
    per 
  • ST Leah 3" Short Classic Berry
    Women's bright pink chino shorts with cuffed hem and button closure, 3 inch inseam
    Regular price
    $68.00
    Sale price
    $68.00
    Unit price
    per 
  • ST Glenmoor Plaid Parfait Pink
    Men's long sleeve button-down plaid shirt in mint green and navy on mint chinos
    Regular price
    $145.00
    Sale price
    $145.00
    Unit price
    per 
  • ST Londyn Eyelet Dress Very Berry
    White and pink eyelet check sleeveless mini dress with smocked waist and tiered skirt
    Regular price
    $168.00
    Sale price
    $25.00
    Unit price
    per 
  • ST Leah 3" Short Classic Green
    Women's green chino shorts with button closure and front pockets, 3 inch inseam
    Regular price
    $68.00
    Sale price
    $68.00
    Unit price
    per 
  • ST Gingham Shirt Georgia
    Southern Tide grey gingham button-down shirt with Georgia Bulldogs logo on chest pocket
    Regular price
    $145.00
    Sale price
    $145.00
    Unit price
    per 
  • ST Black Gingham Shirt UT
    Southern Tide black mini gingham long sleeve button down shirt with orange Tennessee T logo
    Regular price
    $145.00
    Sale price
    $145.00
    Unit price
    per 
  • ST Gingham Shirt Mississippi State
    Southern Tide light blue gingham button-down shirt with Mississippi State embroidered logo
    Regular price
    $145.00
    Sale price
    $145.00
    Unit price
    per 
  • ST 1/4 Zip Stripe Grey Alabama
    White micro-stripe quarter-zip pullover with crimson Alabama script A logo on chest
    Regular price
    $130.00
    Sale price
    $130.00
    Unit price
    per 
  • ST 1/4 Zip Stripe Navy UTC
    Navy micro-stripe quarter-zip pullover with gold UTC Mocs C logo on chest
    Regular price
    $130.00
    Sale price
    $130.00
    Unit price
    per 
  • ST 1/4 Zip Stripe Navy Auburn
    Auburn Tigers navy micro-stripe quarter-zip pullover with orange AU logo on chest
    Regular price
    $130.00
    Sale price
    $130.00
    Unit price
    per 
  • ST 1/4 Zip Slate Power T-Tennessee
    White Tennessee Volunteers quarter-zip pullover with orange Power T logo on chest
    Regular price
    $130.00
    Sale price
    $130.00
    Unit price
    per 
  • ST Schooner Quarter Zip Caviar Black
    Men's dark navy quarter-zip pullover with mock collar and long sleeves
    Regular price
    $118.00
    Sale price
    $118.00
    Unit price
    per 
  • ST Charleston Blazer Navy
    Men's navy two-button blazer with patch pockets over blue grid shirt
    Regular price
    $295.00
    Sale price
    $295.00
    Unit price
    per 
  • ST Harker Island Madras Sport Shirt
    Men's long-sleeve multicolor madras plaid button-down shirt with button-down collar
    Regular price
    $128.00
    Sale price
    $25.00
    Unit price
    per 
  • ST brrr°-eeze Performance Polo Flamingo
    Men's pink short-sleeve performance polo shirt with collar and two-button placket
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per 
  • ST brrr°-eeze Meadowbrook Polo Orange
    Men's orange and white fine-striped short-sleeve polo shirt with chest pocket
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per 
  • ST Driver Spacedye Performance Polo
    ST Driver Spacedye Performance Polo
    Regular price
    Sold out
    Sale price
    $138.00
    Unit price
    per 
  • ST brrr° Baytop Performance Polo
    Men's light blue horizontal striped short-sleeve performance polo shirt with collar
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per 
  • ST Driver Baywood Stripe Polo Clearwater
    Men's light blue horizontal stripe short-sleeve polo shirt with chest pocket
    Regular price
    $98.00
    Sale price
    $98.00
    Unit price
    per 
  • ST Windsurfer Performance Tee Blue
    Southern Tide light blue long-sleeve performance tee with windsurfer graphic on back
    Regular price
    $58.00
    Sale price
    $29.00
    Unit price
    per 
  • ST Men's Brrrrdie 8" Performance Short Black
    Men's black 8-inch performance golf shorts with white woven belt and white Adidas sneakers
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per 
  • Southern Tide Brrdie Gulf Short 8in Stone
    Men's stone beige golf shorts with braided belt and white Adidas sneakers
    Regular price
    $108.00
    Sale price
    $108.00
    Unit price
    per 
  • ST Black Stripe Polo Georgia
    Southern Tide black striped polo shirt with embroidered University of Georgia G logo
    Regular price
    $105.00
    Sale price
    $105.00
    Unit price
    per 
  • ST TCU Stripe Grey 1/4 Zip
    TCU embroidered gray micro-stripe quarter-zip pullover with mock collar
    Regular price
    $130.00
    Sale price
    $50.00
    Unit price
    per 
  • ST Gingham Shirt Grey Ole Miss
    Southern Tide gingham button-down shirt in slate grey with Ole Miss embroidered chest pocket
    Regular price
    $145.00
    Sale price
    $145.00
    Unit price
    per