Collection: Lilly Pulitzer

Lilly's story began in the 1950s when her desire for love and adventure prompted a move to Palm Beach, Florida.

She immediately embraced a bohemian, barefoot lifestyle filled with lots of friends and endless parties. Sounds fabulous, right? It turns out life wasn't always as sunny as it seemed, so she sought help and the doctor's orders were quite surprising. Lilly was told she needed a renewed sense of purpose. That's when our spirited founder took a fortuitous leap and literally turned lemons into lemonade by starting a juice stand to occupy her time.